“We’ve been making the transformation from an image community to a community-powered entertainment platform,” says Sehgal. They’re also limited to 30 seconds, so you won’t have lengthy YouTube reposts or as many copyright concerns, and they can be trimmed in the uploader. Wisely, sound is off by default so you won’t get accidentally blasted, and technically you could just pretend they’re GIFs if you don’t click the audio button in the bottom right. Starting today, everyone can watch videos on Imgur, while iOS users can post video, with that opening to more people soon. Now Imgur is training its users to tolerate or even embrace audio and video. Imgur recently began allowing video ads, but they stuck out, seeming to violate the app’s code of silence. Facebook printed money with the same strategy, rolling out auto-play video in 2014 to pave the way for video ads that command high prices from businesses. The more organic video posts from users, the easier it will be for Imgur to slide in lucrative video ads. Video could push Imgur to that milestone. Imgur’s Chief Operating Officer Roy Sehgal, its Sheryl Sandberg, tells me that as of recently “we were cash flow positive” before revealing “we expect to be profitable this year.” Two years later it augmented its flimsy banner ads with full-screen promoted posts while trying not to damage the irreverent nature of the app. Launched in 2009, founder Alan Schaaf bootstrapped the startup to 130 million monthly visitors over the course of five years before finally taking a $40 million Series A from Andreessen Horowitz in 2014. The shift comes at a pivotal moment for the company. You can check them out, including this ream of popular GIFs reunited with their soundtracks, on the Imgur Unmuted channel. Oh, and advertisers love video and will pay a boatload more for it than a silent GIF or static image.Īnd so, Imgur is evolving with today’s launch of video. So users would have to hunt down the “sauce,” aka the GIF’s source video, on another site. Sometimes you need to hear a crazy cat meow, or a baby giggling, or a crappy robot explode. Since none of the content required audio, you never had to worry about grabbing your headphones or disturbing those around you.īut the lack of video was also holding Imgur back. That was a differentiator that made it ideal for quiet browsing in class, on public transit or in bed. go ahead and hit “install”.Imgur is the internet’s best time sink, where 250 million monthly users silently consume an endless community-curated collection of absurd GIFs, inspiring tales, pop science explainers and giant meme dumps. Wow, you really got this far? You deserve a sweet, sweet prize. Got funny videos on your phone? Perfect, because in a groundbreaking development, the Imgur team is also pleased to announce ‘GIFs With Sound’ also known in other quarters of the web as “video”. It’s hard to know when you’ve communicated purely through memes for the past ten years. You like comics about cats? You get the picture. You prefer cute cat pictures? We also got you. Funny memes, vintage memes, trending memes and then just the straight up weird and wonderful ones - we’ve literally got a meme for every occasion. We have the finest collection of cat videos found anywhere in the known galaxy. It’s home to all the funny photos and viral videos you could ever want. Imgur isn’t just the best meme app or GIF viewer on the internet. Guaranteed to tickle your funny bone and make you LOL your pants off - is that an expression? It is now. Imgur is the easiest way to discover the magic of the Internet, with everything from funny pics of pets, to funny GIFs from movies and TV shows, LOL pics, awe-inspiring science facts, puns, comics, and art, chosen by people like you.
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